Privacy Policy

At Apexmerce, trust is the foundation of everything we do. When you use our ecommerce platform, you're trusting us with your information. We take that responsibility seriously.

This Privacy Policy explains what information we collect, how we use it, and what rights you have. We've tried to keep things clear and straightforward, but if you have any questions, we're here to help.

Three important principles guide how we handle your information:

• Your information belongs to you. We only collect and use information that helps us provide our services and improve your experience.
• We protect your information. We use industry-standard security measures and will never sell your personal information to third parties.
• We help you meet your privacy obligations. If you're a merchant using our platform, we provide tools and support to help you comply with privacy laws for your customers.

This policy applies to anyone who interacts with Apexmerce:

• Merchants – Businesses that subscribe to our platform to run their online stores
• Platform Users – Team members at merchant businesses who use our platform
• Shoppers – People who shop at stores powered by our platform
• Website Visitors – Anyone who visits our website

Different parts of this policy may apply to you depending on how you use Apexmerce. We'll make it clear when we're talking about a specific group.

Information from Merchants and Platform Users

When you create an account or use our platform, we collect:

Account and Business Information

• Business name and contact information
• Your name, email address, and phone number
• Billing and payment information
• Tax identification details

Platform Usage Information

• How you use our platform and which features you access
• Your store configuration and settings
• Support requests and communications
• Login information and account activity

Content You Create

• Product catalogs, descriptions, and images
• Store design customizations
• Marketing content and promotional materials
• Customer service communications

Information About Shoppers (Collected on Behalf of Merchants)

When someone shops at a store powered by Apexmerce, information is collected on behalf of the merchant:

Order and Transaction Information

• Purchase history and order details
• Shipping and billing addresses
• Payment information (processed securely through payment providers)

Account Information (if applicable)

• Name, email, and contact details
• Account login credentials
• Shopping preferences and saved items

Technical Information

• Device type and browser information
• IP address and general location
• Pages visited and how the store is used
• Cookies and similar tracking technologies

Important: For shopper information, the merchant is the data controller and Apexmerce acts as a data processor. This means merchants control how shopper data is used, and shoppers should contact the merchant directly about their information.

Information We Collect Automatically

When you use our services, we automatically collect:

• Technical logs and error reports
• Performance and analytics data
• Security and fraud prevention information
• Features used and time spent on the platform

Information from Third Parties

We may receive information from:

• Payment processors and financial institutions
• Marketing and analytics partners
• App integrations you choose to connect
• Public databases and business information services

For Merchants and Platform Users

We use your information to:

Provide Our Services

• Set up and maintain your account
• Process payments and manage billing
• Provide customer support and technical assistance
• Enable store functionality and features

Improve Your Experience

• Develop new features and improvements
• Understand how our platform is used
• Provide personalized recommendations
• Optimize performance and reliability

Communicate with You

• Send service updates and important notices
• Provide educational content and best practices
• Share product announcements and new features
• Send marketing communications (with your consent)

Keep Things Secure

• Prevent fraud and unauthorized access
• Monitor for security threats
• Comply with legal obligations
• Enforce our terms of service

For Shopper Information

We process shopper information solely on behalf of merchants to:

• Enable online store functionality
• Process orders and facilitate transactions
• Provide technical infrastructure and hosting
• Support merchant operations

Merchants control how shopper information is used and are responsible for complying with applicable privacy laws.

If you're in the European Economic Area (EEA), UK, or Switzerland, we process your information based on:

Contract Performance: Processing necessary to provide our services to you.

Legitimate Interests: Processing for our business interests, such as improving our platform, preventing fraud, and ensuring security – but only when these interests don't override your rights.

Legal Compliance: Processing required to comply with applicable laws and regulations.

Consent: Processing based on your explicit consent, which you can withdraw at any time.

We share information only when necessary to provide our services or when required by law.

Service Providers

We work with third-party companies to help us operate and improve our platform:

• Cloud hosting and infrastructure providers
• Payment processors
• Email and communication tools
• Analytics and monitoring services
• Security and fraud prevention services

These partners can only use your information for the specific tasks we assign them and are bound by confidentiality obligations.

Merchants and Shoppers

Shopper information collected through merchant stores belongs to the merchant. We share this information with the respective merchant so they can fulfill orders and run their business.

Legal Requirements

We may disclose information when required by law or to:

• Respond to legal requests (subpoenas, court orders, warrants)
• Protect our rights, property, or safety
• Prevent fraud or illegal activities
• Enforce our agreements and policies

Business Transfers

If Apexmerce is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We'll notify you of any such change.

What We Don't Do

We do not sell your personal information to anyone.

We do not share your information with advertisers.

We do not use shopper data for our own marketing purposes.

You have rights regarding your information, and we provide tools to help you exercise them.

Access and Portability

You can request a copy of your personal information in a portable format.

Correction

You can update or correct your information through your account settings or by contacting us.

Deletion

You can request deletion of your information, subject to certain legal obligations and legitimate business needs.

Restriction

You can ask us to limit how we use your information in certain circumstances.

Objection

You can object to certain types of processing, including direct marketing.

Withdraw Consent

If we process your information based on consent, you can withdraw that consent at any time.

How to Exercise Your Rights

For Merchants and Platform Users:

Contact us at [email protected] or through your account settings.

For Shoppers:

Please contact the merchant whose store you visited. Merchants control shopper information and can respond to your requests. If you can't reach the merchant, contact us at [email protected] and we'll help.

We'll respond to requests within 30 days. We may need to verify your identity before processing certain requests.

You can opt out of marketing emails by:

• Clicking "unsubscribe" in any marketing email
• Adjusting your communication preferences in your account
• Contacting us at [email protected]

You'll still receive important service-related communications even if you opt out of marketing.

We take security seriously and use industry-standard measures to protect your information:

Technical Safeguards

• Encryption of data in transit and at rest
• Secure authentication and access controls
• Regular security testing and monitoring
• Secure backup and disaster recovery

Operational Safeguards

• Employee training on data protection
• Strict access controls on a need-to-know basis
• Confidentiality agreements with all personnel
• Regular security audits and updates

While we implement strong security measures, no system is 100% secure. You can help protect your account by using a strong password and keeping your login credentials confidential.

We retain your information for as long as necessary to provide our services and comply with legal obligations.

Active Accounts: We keep your information for as long as your account is active.

After Account Closure: We retain certain information for up to 7 years to comply with financial, legal, and tax requirements.

Shopper Data: We retain shopper data as directed by merchants and in accordance with their policies and applicable laws.

When we no longer need your information, we securely delete or anonymize it.

Apexmerce is based in India. If you use our services from outside India, your information may be transferred to and processed in India or other countries where our service providers operate.

When we transfer personal information internationally, we use appropriate safeguards such as:

• Standard contractual clauses
• Adequacy decisions
• Other legally recognized transfer mechanisms

By using our services, you consent to the transfer of your information as described in this policy.

We use cookies and similar technologies to provide, protect, and improve our services.

Essential Cookies: Required for our platform to function properly.

Analytics Cookies: Help us understand how our platform is used and identify areas for improvement.

Marketing Cookies: Used to show you relevant content and measure campaign effectiveness (with your consent).

You can control cookies through your browser settings. Note that disabling certain cookies may affect platform functionality.

Our platform is designed for businesses and is not intended for individuals under 18. We do not knowingly collect information from children.

Merchants who use our platform to sell to minors are responsible for complying with applicable children's privacy laws (such as COPPA in the US) and obtaining appropriate parental consent.

If you're a merchant using Apexmerce, you have privacy responsibilities to your shoppers:

You Must:

• Post a clear privacy policy on your store that complies with applicable laws
• Obtain necessary consents from shoppers before collecting their information
• Use shopper information only for lawful purposes and in accordance with your privacy policy
• Respond to shopper requests regarding their data rights
• Comply with all applicable privacy and data protection laws

We Help You:

• Provide tools to help you manage shopper data
• Offer guidance on privacy best practices
• Support you in responding to shopper rights requests
• Maintain security measures to protect shopper information

California Residents (CCPA/CPRA)

If you're a California resident, you have additional rights:

Right to Know: Request information about the categories and specific pieces of personal information we've collected about you.

Right to Delete: Request deletion of your personal information.

Right to Correct: Request correction of inaccurate information.

Right to Opt-Out: We do not sell personal information. If our practices change, we'll provide a way to opt out.

Right to Non-Discrimination: We won't discriminate against you for exercising your rights.

To exercise these rights, contact us at [email protected].

European Economic Area, UK, and Switzerland

If you're in the EEA, UK, or Switzerland, you have rights under GDPR:

• All the rights listed in the "Your Rights and Choices" section above apply to you
• You have the right to lodge a complaint with your local data protection authority
• Contact us at [email protected]

India

We comply with the Information Technology Act, 2000 and the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011.

For India-specific inquiries, contact us at [email protected].

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements.

When we make significant changes, we'll notify you by:

• Posting the updated policy on our website
• Sending you an email notification
• Providing notice through our platform

We encourage you to review this policy periodically. Your continued use of our services after changes are posted means you accept the updated policy.

If you have questions, concerns, or requests regarding this Privacy Policy or how we handle your information, please contact us:

Email: [email protected]

Mailing Address:
Apexmerce Solutions Private Limited
Hyderabad, Telangana, India

We'll respond to your inquiry within 30 days.

Apexmerce Solutions Private Limited reserves the right to modify this policy at any time. Continued use of our services after changes constitutes acceptance of the updated policy.